A book featuring a sustainable luxurious brand created in collaboration with other students for a Contemporary Issues in Fashion Merchandising class. Charmé originates from the idea of creating a brand that embraces all natural aspects while establishing a luxurious lifestyle that relates to minimal fashion and business attire. A completely sustainable ten-piece collection, with supporting data that shows the reduction of carbon footprint within the textile industry, and the contribution of preserving the environment by engaging and educating the consumer.